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Most VoC Programs Still Don’t Deliver Measurable Financial Results (Part 4 of 4)
A few weeks ago we fielded a Benchmark Survey to put the results of our new online VoC Program Effectiveness Assessment in context. The survey yielded a number of interesting insights about current VoC...
View ArticleFive Keys to Establishing Voice of the Customer Baseline Measures
(Allegiance is pleased to feature this guest blog from Chris Clegg at Portland Marketing Analytics.) I had the opportunity to speak with a communications company yesterday who is looking to develop a...
View ArticleAttributes Of A CX Leader
Last month the article “5 Traits of Successful Customer Experience Leaders” was featured in the Yahoo! Small Business Advisor. In short, these traits are: flexibility, business acumen, instinct,...
View ArticleHappy Employees Equal Happy Customers
Angela Ahrendts, former CEO of Burberry and newly appointed senior vice president of retail and online stores for Apple said, “Everyone talks about building a relationship with your customer. I think...
View ArticleExactly What Is A CX Program?
There are many formal definitions of customer experience methods, programs and activities. The simplest is a systematic approach to discover and improve areas where customer interact with a business,...
View ArticleWhy Business-to-Business (B2B) Sales Organizations Need to Collect Prospect...
Collecting prospect experience (PX) feedback from your business customers during each milestone in the sales cycle sets a standard early on that customer-centricity is your organization’s top priority....
View ArticleJoin Us For CX Day in Utah
Allegiance is proud to host Utah’s first Customer Experience (CX) Day as a sponsor of CXPA’s international CX Day. This event will offer key insights into the CX space and help educate those interested...
View ArticleA Customer Experience (CX) Paradigm Shift–Are You Ready?
(Allegiance is pleased to feature this guest blog from Jodie Preiss at Halycon Marketing in Australia.) It seems that the world is evolving so fast these days, and it can be almost impossible to keep...
View ArticleImproving Survey Results with Native Language Options (Part 1 of 2)
It’s estimated that 30% of the world can speak English, but less than one third of those individuals speak English as a first language. This means approximately 1.4 billion people ‘speak English’ but...
View ArticleDo Satisfaction Questions Deliver?
Creating meaningful customer experiences is the goal of every business. Survey responses are one way to decipher customer satisfaction, but that’s just a small part of the equation. A recent blog post...
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